HAKIM M, RYAN (2019) FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI SEPATU ADIDAS YEEZY DI MAFIOSO STORE SURABAYA. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
|
Text (Cover)
COVER.pdf Download (1MB) | Preview |
|
|
Text (Bab 1)
BAB 1.pdf Download (230kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
BAB 2.pdf Restricted to Registered users only until 7 February 2023. Download (258kB) |
|
|
Text (Bab 3)
BAB 3.pdf Restricted to Registered users only until 7 February 2023. Download (334kB) |
|
|
Text (Bab 4)
BAB 4.pdf Restricted to Registered users only until 7 February 2023. Download (649kB) |
|
|
Text (Bab 5)
BAB 5.pdf Download (98kB) | Preview |
|
|
Text (Dapus)
DAFTAR PUSTAKA.pdf Download (151kB) | Preview |
|
|
Text (Lampiran)
LAMPIRAN.pdf Restricted to Registered users only until 7 February 2023. Download (715kB) |
Abstract
Competition in the business world in the era of globalization is getting sharper, customers are the main key in winning competition among other business practitioners. Consumer satisfaction is one of the important elements in marketing that affects customers apart from demand, price, value, and satisfaction. Adidas Yeezy is the newest Adidas shoe series. At present, the trend of wearing Adidas Yeezy shoes is rife in various circles, especially teenagers. Based on temporary observations, the researchers saw the enthusiasm of the Indonesian people towards Adidas Yeezy shoes which included the latest series from Adidas. So that the authors are interested in discussing this issue in scientific work (thesis) with the title: "Factors That Affect Consumer Decisions in Buying Adidas Yeezy Shoes at Mafioso Store Surabaya". Based on the results of calculations using multiple linear regression analysis techniques obtained that simultaneously using the F test shows a significant influence between the four factors. Cultural factors partially have a significant effect on purchasing decisions. Social factors partially have a significant effect on purchasing decisions. Personal factors partially have a significant effect on purchasing decisions. Psychological factors partially have a significant effect on purchasing decisions. Keywords : Cultural Factors, Social Factors, Personal Factors, Psychological Factors, and Purchasing Decisions
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 07 Feb 2022 08:25 | ||||||||
| Last Modified: | 07 Feb 2022 08:25 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5117 |
Actions (login required)
 |
View Item |