Al Farizi, Fila Akbar (2025) Branding As An Effort To Increase Awareness CV. Marwah Abadi Plastik In The Business To Business Market. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
ABSTRACT The emergence of plastic in Indonesia became an innovation in packaging technology and has been well accepted by society. Plastic materials are considered affordable, economical, durable, and resistant to rust, making them an efficient choice for reducing production costs. The plastic waste processing business has great potential in Indonesia, as plastic usage is inseparable from daily human life. However, many business actors still lack understanding of the role of branding in supporting sales and shaping consumer perception. This study, entitled “Branding as an Effort to Increase Awareness of CV. Marwah Abadi Plastik within the Scope of Business to Business”, aims to design a professional and consistent branding strategy to strengthen the company’s image and increase brand awareness of CV. Marwah Abadi Plastik, which operates in the plastic waste processing industry focused on the Business to Business (B2B) sector. The research employs qualitative and quantitative approaches. Interviews and observations were conducted to explore the company’s core values, including its history, vision, mission, and work processes. Meanwhile, the quantitative approach was carried out through the distribution of questionnaires to plastic pellet industry players to determine the level of awareness and perception of the CV. Marwah Abadi Plastik brand. Secondary data were obtained from journals, books, and credible mass media sources. The results indicate that CV. Marwah Abadi Plastik has not yet developed a strong visual identity or effective digital communication strategy during its 19 years of operation, placing its brand awareness at the unaware of brand level. Based on the analysis, several visual identity elements were designed, including a logo, supergraphics, color palette, typography, signage, social media design, company profile, and printed media using a modern minimalist design style that represents the company’s professionalism and religious values. Through this branding design, it is expected that the company will be able to improve competitiveness, expand its business network beyond East Java, communicate its vision and mission more effectively, and strengthen its image as a professional and trustworthy company. Keywords: Branding, Brand Awareness, B2B, Visual Identity
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NE Print media N Fine Arts > NX Arts in general |
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| Divisions: | Faculty of Architecture and Design | ||||||||||||
| Depositing User: | Fila akbar Al farizi | ||||||||||||
| Date Deposited: | 03 Dec 2025 08:00 | ||||||||||||
| Last Modified: | 03 Dec 2025 08:00 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/47554 |
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