Irnanda, Danu Zulfan (2025) Visual Identity Design of Azria Vet Care Petshop to Increase Brand Awareness. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Azria Vet Care is the first pet shop to be established in Lamongan. This petshop has been established since 2017, and since then many competitors have followed in the footsteps of Azria Vet Care. In the phenomenon of existing problems, Azria Vet Care still has a fairly low awareness among the public, besides that the visual identity of Azria Vet Care is still inconsistent and still does not reflect the message or story of the petshop. The design of this Final Project focuses on designing Azria Vet Care's visual identity to address the main problems of low Brand Awareness (79.6% of 54 respondents are not aware of this brand) and visual inconsistencies due to the absence of a Graphic Standard Manual (GSM). Using a mixed methodology (qualitative and quantitative) through interviews, observations, questionnaires, and SWOT analysis, this study formulates the concept of "Petshop that Serves Wholeheartedly" to produce a professional, modern, and warm visual identity. The final results include a combination logo mark with geometric dog and cat icons, a bright and contrasting color palette, and consistent implementation of primary media (GSM) and supporting media (brochures, signage, stationery, merchandise, and social media), in the hope of increasing public visibility and trust in Azria Vet Care.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NE Print media N Fine Arts > NX Arts in general |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Danu Zulfan Irnanda | ||||||||||||
| Date Deposited: | 03 Dec 2025 08:14 | ||||||||||||
| Last Modified: | 03 Dec 2025 08:14 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/47509 |
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