Maheswari, Made Ruby Candra (2025) REBRANDING RUMAH KUE WIWEKA TO INCREASE BRAND AWARENESS AS A BATAM SOUVENIR SHOP. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The culinary sector is growing rapidly in Batam because tourists are willing to pay high prices to find local specialties. This has led to the emergence of many food and souvenir shops in Batam. Therefore, a unique brand identity is needed. One of Batam's souvenir shops is Rumah Kue Wiweka, which has a vision of becoming the souvenir shop of choice for tourists. However, Rumah Kue Wiweka has a weak brand identity, making it difficult for tourists to recognize. Rebranding is a solution that can be implemented so that Rumah Kue Wiweka can strengthen its brand identity as the number one souvenir shop in Batam. This design uses qualitative research methods that prioritize interviews, literature studies, and customer journey analysis. Several concepts generated from the data analysis will serve as a reference in the rebranding design, namely verbal concepts, visual concepts, and media concepts. Thus, it is hoped that this design can be a solution for Rumah Kue Wiweka to increase brand awareness as a souvenir shop typical of Batam.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > NC Drawing Design Illustration | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Made Ruby Candra Maheswari | ||||||||||||
| Date Deposited: | 03 Dec 2025 07:42 | ||||||||||||
| Last Modified: | 03 Dec 2025 08:59 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/47199 |
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