Teo, Chelsey Monica (2025) Strategi Bauran Promosi UMKM Om Arab dalam Meningkatkan Penjualan Makanan. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
MSMEs play an important role in the Indonesian economy. However, MSMEs today, especially in the culinary sector, face competition from larger culinary businesses. To survive, they must innovate and adapt, especially in terms of marketing strategies. Rapid technological developments offer opportunities for MSMEs to take advantage of digital platforms such as social media and e-commerce to expand their market reach and increase brand awareness. This study aims to determine how the application of a promotional mix strategy can increase sales for ‘Om Arab’. The data analysis technique used in this study is inductive qualitative data. Data was collected systematically through interviews, field notes, and documentation. The results of the study show that ‘Om Arab’ has implemented a promotional mix strategy well and correctly. However, there are still several areas, such as advertising, direct sales, and sales promotions, that need to be improved to increase store sales. Suggested improvements that can be made by ‘Om Arab’ is maintaining their Instagram account, creating sales promotions that are more relevant to their customers, and avoiding unplanned or sudden promotions.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic Planning H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Ms. Chelsey Teo | ||||||||
| Date Deposited: | 03 Dec 2025 05:27 | ||||||||
| Last Modified: | 03 Dec 2025 05:27 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/47156 |
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