PROBO PUTRI, SAVIRA AMANDA (2022) Strategi Komunikasi Pemasaran Di Era Pandemi Covid-19 Perusahaan Jasa Freight Forwarding (Studi Kasus Perusahaan Jasa Freight Forwardig PT. Andalan Pacific Samudra Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to know the marketing communication strategies of service company freight forwarding amid the covid-19 pandemic. This research uses Case Study methods. The object of the research is a freight forwarding PT. Andalan Pacific Samudra and the data is collected using interview and observation methods, the researcher knows the marketing communication strategy that company use in the covid-19 pandemic era. The results of this study is the company use the marketing communication using advertising, sales promotion, public relations, personal selling and direct marketing using media as e-mail and social media Instagram, chatting WhatsApp and Weibo to keep communicating wtih customers and increase the number of customer and keep the relationship between the company and customer while covid-19 pandemic like this. Keywords : marketing communication, strategy, pandemic, freight forwarding
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic Planning H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Users 768 not found. | ||||||||
| Date Deposited: | 20 Jan 2022 03:56 | ||||||||
| Last Modified: | 20 Jan 2022 03:56 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/4632 |
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