Kurniawan, Moh. Andi (2025) Pengaruh Suasana Toko Dan Electronic Word Of Mouth Terhadap Minat Beli Ulang Konsumen Kopi Tuku Gubeng Surabaya. Undergraduate thesis, UPN "Veteran" Jawa Timur.
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Abstract
The coffee shop industry in Indonesia is growing, especially among Generation Z, who consider coffee shops a part of their lifestyle. This study aims to analyze the influence of store atmosphere and electronic word of mouth (e-mouth) on repurchase intention. This study used a quantitative approach with a survey method of 96 respondents who had purchased directly from the Tuku Gubeng coffee shop in Surabaya. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The empirical findings of this study revealed that store atmosphere significantly influenced repurchase intention (p < 0.05), and electronic word of mouth (e-wom) significantly influenced repurchase intention. These findings indicate that a comfortable store atmosphere and positive reviews from other consumers on social media can encourage consumers to make repeat purchases in the future.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Moh Andi Kurniawan | ||||||||
| Date Deposited: | 23 Oct 2025 04:59 | ||||||||
| Last Modified: | 23 Oct 2025 04:59 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/45697 |
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