Diadora, Madona (2025) Strategi Pemasaran Dalam Meningkatkan Minat Seller Pada Event Organizer Cuan Market Di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
MADONA DIADORA, MARKETING STRATEGIES TO INCREASE SELLER INTEREST IN THE CUAN MARKET EVENT ORGANIZER IN SURABAYA The event organizing industry in Indonesia is experiencing rapid growth in line with increasing public demand for well-organized, safe, and enjoyable events. One of the growing trends is thrifting, which is the buying and selling of secondhand clothing that supports a sustainable lifestyle. Cuan Market is a community-based event organizer with a creative concept and a focus on thrift fashion trends. In an effort to attract visitors and sellers, Cuan Market actively utilizes social media, especially Instagram, to build a strong brand image and reach a wide audience. Although this strategy has proven effective in increasing exposure, Cuan Market still faces various challenges such as high competition, changing market preferences, and other external factors. This study aims to analyze the marketing strategies used by Cuan Market to maintain and attract seller participation. The results of this research are expected to contribute to the development of marketing studies in the context of community events and serve as a practical reference for organizers of similar events in Indonesia. Keywords: Marketing strategy, thrift event, event organizer
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic Planning H Social Sciences > HD Industries. Land use. Labor > HD30.3 Communication in Organizations H Social Sciences > HF Commerce > HF5001 Business. Business Administration |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | MADONA MADONA DIADORA | ||||||||
| Date Deposited: | 16 Sep 2025 03:36 | ||||||||
| Last Modified: | 16 Sep 2025 03:36 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/43660 |
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