Pengaruh Customer Trust dan Customer Experience Terhadap Repurchase Intention Pada Aplikasi SOCO by Sociolla di Kota Surabaya.

Anggraeni, Jane Erika (2025) Pengaruh Customer Trust dan Customer Experience Terhadap Repurchase Intention Pada Aplikasi SOCO by Sociolla di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.

	Text (Cover) 21012010288-Cover.pdf Download (7MB)
	Text (Bab 1) 21012010288-Bab1.pdf Download (467kB)
	Text (Bab 2) 21012010288-Bab2.pdf Restricted to Repository staff only until 10 September 2027. Download (427kB)
	Text (Bab 3) 21012010288-Bab3.pdf Restricted to Repository staff only until 10 September 2027. Download (432kB)
	Text (Bab 4) 21012010288-Bab4.pdf Restricted to Repository staff only until 10 September 2027. Download (563kB)
	Text (Bab 5) 21012010288-Bab5.pdf Download (248kB)
	Text (Daftar Pustaka) 21012010288-DaftarPustaka.pdf Download (250kB)
	Text (Lampiran) 21012010288-Lampiran.pdf Restricted to Repository staff only until 10 September 2027. Download (613kB)

Abstract

The current digital era has driven the transformation of the conventional business world into an online buying and selling system, or e-commerce. As society becomes more modern, consumer behavior patterns in purchasing products or services have also become more diverse. With intense competition and diverse consumer behavior, businesses must be able to adapt by striving to meet consumer needs, desires, and demands, which can begin with building customer trust and creating a good customer experience. Based on this, this study aims to determine the influence of Customer Trust and Customer Experience on Repurchase Intention on the SOCO by Sociolla E-Commerce Application in the city of Surabaya. This study uses a quantitative approach with data collection methods through questionnaires with a total research sample of 104 respondents using convenience sampling as the sampling technique. Data analysis uses Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results of the study indicate that Customer Trust and Customer Experience each have a positive and significant effect on Repurchase Intention on the SOCO by Sociolla E-Commerce Application in Surabaya. Keywords: Customer Experience; Customer Trust; E-Commerce; Repurchase Intention; SOCO by Sociolla

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Purwanto, Sugeng NIDN0008016806 sugengpurwanto.mnj@upnjatim.ac.id
Subjects:	H Social Sciences > HC Economics
Divisions:	Faculty of Economic and Business > Departement of Management
Depositing User:	Jane Erika Anggraeni
Date Deposited:	11 Sep 2025 02:20
Last Modified:	11 Sep 2025 02:20
URI:	https://repository.upnjatim.ac.id/id/eprint/42466

Actions (login required)

View Item