Anarta, Ahmad Dimar Anarta (2025) Pengaruh Green Marketing dan Brand Image Terhadap Keputusan Pembelian Produk Garnier Pada Aplikasi Tiktok Di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study, titled "The Influence of Green Marketing and Brand Image on Purchase Decisions among TikTok Users in Surabaya," aims to analyze the influence of these two variables on purchasing decisions. A quantitative approach was employed in this study, utilizing TikTok users in Surabaya as the population. A non-probability sampling method was chosen to determine the sample, using a purposive sampling technique based on specific criteria. 99 respondents in Surabaya had made purchases through the TikTok app. Partial Least Squares (PLS) was used for data analysis, and the study found that green marketing and brand image had a positive and significant influence on purchasing decisions.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | ahmad dimar anarta | ||||||||
| Date Deposited: | 10 Sep 2025 06:47 | ||||||||
| Last Modified: | 10 Sep 2025 06:47 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/42414 |
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