Aprilio, Raka Surya (2025) Pengaruh Faktor Pendorong dan Faktor Penarik terhadap Minat Berkunjung di Kota Lama Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Surabaya is one of the cities in Indonesia that has a wealth of historical and cultural heritage that is still preserved to this day. One of the historical heritages that is the main attraction is the Kota Lama Surabaya. This area has a strong historical value, marked by the existence of colonial-style buildings that are still well maintained. The revitalization process carried out on the Kota Lama Surabaya makes it even more attractive to tourists, resulting in an increase in the number of visits. This phenomenon is certainly inseparable from the influence of Push and Pull Factor that encourage tourists to visit. This study aims to test the influence of push and pull factor on tourists' visiting decisions in Kota Lama Surabaya. This study uses a quantitative research method with multiple linear regression data analysis techniques. The sample in this study was 100 respondents, namely tourists who had visited the Kota Lama Surabaya at least once, obtained through accidental sampling techniques. The results of the study indicate that Push and Pull Factor have a positive and significant effect on visiting interest, both partially and simultaneously. This finding indicates that both variables have an important role in shaping tourists' interest in visiting. Therefore, Push and Pull Factor can be the basis for tourism managers in developing more effective destination promotion and development strategies. Keywords: Push Factor, Pull Factor, Visiting Interest, Kota Lama Surabaya
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology |
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| Divisions: | Faculty of Social and Political Sciences > Department of Tourism | ||||||||
| Depositing User: | Raka Surya Aprilio | ||||||||
| Date Deposited: | 04 Aug 2025 07:22 | ||||||||
| Last Modified: | 04 Aug 2025 07:22 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/41483 |
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