Rizaldy, Farhan Rahmad (2025) ANALISIS STRATEGI MEDIA DIGITAL PT. DANDANOMA MAHA AGUNG DALAM MEMBANGUN KEPERCAYAAN KLIEN. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to analyze the digital marketing communication strategies implemented by PT. Dandanoma Maha Agung in building client trust through two main platforms: Instagram and the company's official website. PT. Dandanoma Maha Agung is a contractor and architectural company established in 2023, which has successfully competed in the construction industry despite limited capital. This study uses a qualitative approach with a case study method and thematic analysis. Data were collected through in-depth interviews with four informants: marketing manager, social media specialist, website developer, and client. The findings reveal that PT. Dandanoma Maha Agung’s digital communication strategy is consistently and integratively structured, focusing on visual design, tone of voice, copywriting structure, and message consistency. On Instagram, content is designed to attract potential clients with aesthetic visuals, informative captions, and a professional tone. Meanwhile, the website serves to reinforce client trust by showcasing portfolios, testimonials, and copywriting that aligns with the brand identity. This strategy has proven effective in building a professional image and enhancing credibility in the eyes of prospective clients. This research contributes to the development of digital communication strategies in the construction services sector and demonstrates that client trust can be significantly built through well-managed digital media.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Farhan Rahmad Rizaldy | ||||||||
| Date Deposited: | 04 Aug 2025 02:37 | ||||||||
| Last Modified: | 04 Aug 2025 02:37 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/41445 |
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