Fear of Missing Out, Electronic Word of Mouth, dan Store Atmosphere terhadap Impulse Buying di AM:PM Coffee Surabaya

Abrar, Muhammad Keril Dymal (2025) Fear of Missing Out, Electronic Word of Mouth, dan Store Atmosphere terhadap Impulse Buying di AM:PM Coffee Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

The purpose of this study is to see how Fear of Missing Out, Electronic Word of Mouth, and Store Atmosphere influence impulsive buying at AM: PM Coffee Surabaya. Researchers used a non-probability sampling strategy in this study. This study used SEM-PLS analysis with the SmartPLS approach. The results of this study show that the R-square value is 0.644. Fear of Missing Out has a positive and significant effect on Impulse buying. Consumers make impulsive purchases because they are afraid of losing or missing something that is considered important or interesting. Electronic Word of Mouth has a positive and significant effect on Impulse Buying at AM: PM Coffee. Product information obtained through social media, both in the form of content and positive reviews, can encourage someone to make impulsive purchases. Store Atmosphere has a positive and significant effect on Impulse Buying. The comfortable atmosphere provided by AM: PM Coffee encourages consumers to buy additional products that were not previously planned.

Item Type:

Thesis (Undergraduate)

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