Aldita, Salsabila (2025) Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Pelanggan Sayur dan Buah di Lotte Grosir Waru Sidoarjo. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (cover)
18024010106.-cover.pdf Download (1MB) |
|
Text (bab 1)
18024010106_ BAB I.pdf Download (143kB) |
|
Text (bab 2)
18024010106_BAB II.pdf Restricted to Repository staff only until 29 July 2027. Download (317kB) |
|
Text (bab 3)
18024010106_BAB III.pdf Restricted to Repository staff only until 29 July 2027. Download (689kB) |
|
Text (bab 4)
18024010106_BAB IV.pdf Restricted to Repository staff only until 29 July 2027. Download (458kB) |
|
Text (bab 5)
18024010106_BAB V.pdf Download (8kB) |
|
Text (daftar pustaka)
18024010106_ DAFTAR PUSTAKA.pdf Download (214kB) |
|
Text (lampiran)
18024010106_LAMPIRAN.pdf Restricted to Repository staff only until 29 July 2027. Download (714kB) |
Abstract
This study aims to analyze the influence of product quality and price on customer satisfaction for vegetables and fruits at Lotte Grosir Waru Sidoarjo. This research is motivated by a decline in sales of vegetables and fruits at Lotte Grosir Waru Sidoarjo, which is suspected to be related to the product quality and pricing offered. The research method used is quantitative with a descriptive approach. Data were collected through questionnaires distributed to 96 respondents who are customers of Lotte Grosir Waru Sidoarjo. Data analysis techniques used Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of the study show that product quality has a positive and significant effect on customer satisfaction. Price also has a positive and significant effect on customer satisfaction. These findings indicate that improving product quality and setting competitive prices can increase customer satisfaction, which in turn can encourage increased sales of vegetable and fruit products at Lotte Grosir Waru Sidoarjo. This study is expected to serve as a consideration for management in formulating appropriate marketing strategies to maintain and enhance customer loyalty. Keywords: Product Quality, Price, Customer Satisfaction, Vegetables and Fruits
| Item Type: | Thesis (Undergraduate) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | salsabila aldita lamarta | ||||||||||||
| Date Deposited: | 29 Jul 2025 06:50 | ||||||||||||
| Last Modified: | 29 Jul 2025 06:50 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40900 |
Actions (login required)
 |
View Item |