Bianca, Rina (2025) Penerapan Prinsip Pariwisata Berkelanjutan di Kampung Adat Segunung. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of Instagram social media analysis for tourism development located in Carangwulung Village, Wonosalam Subdistrict, Jombang Regency. Kampung Adat Segunung is a cultural tourism destination rich in natural beauty and traditional values. With the increasing use of social media, especially Instagram, tourism promotion has shifted from conventional media to more user-driven visual content sharing. This research employs a quantitative approach using surveys distributed to visitors and local residents. The findings indicate that Instagram significantly contributes to attracting tourists, raising awareness of Kampung Adat Segunung, and promoting environmentally friendly, community-based tourism practices. However, achieving sustainable tourism requires well-managed content strategies and active local community involvement. This study recommends a synergistic strategy between tourism managers, village authorities, and digital actors to optimize Instagram’s potential as a tool for sustainable tourism development
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Depositing User: | rina bianca christhalia T. | ||||||||
| Date Deposited: | 23 Jul 2025 02:20 | ||||||||
| Last Modified: | 23 Jul 2025 02:20 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40506 |
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