Pranata, Dandy Dimas (2025) STRATEGI MANAJEMEN SUMBER DAYA MANUSIA DALAM UPAYA PENINGKATAN KUALITAS PELAYANAN UMROH DI TRAVEL SUTRA CABANG SIDOARJO. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Human Resources is a strategic element that plays a key role in determining the success and sustainability of an organization. One of the companies that prioritizes service is the Umroh travel company. The quality of human resources greatly determines how a travel company is able to provide maximum service to customers. This study aims to determine the human resource management strategy in improving the quality of its service to customers of Travel Sutra Sidoarjo. This study uses a qualitative method formulated using SWOT analysis and data collection techniques through interviews, observations, documentation, and triangulation. The object of research in this study is Travel Sutra Sidoarjo involving directors, employees, and customers as informants. The results of this study, based on the SWOT matrix analysis, obtained IFAS results showing strengths with a score of 2.17 and weaknesses with a score of 0.89. While the EFAS results show opportunities with a score of 2.19 and threats with a score of 0.86. Based on the SWOT Analysis Diagram, Travel Sutra Sidoarjo shows Quadrant 1 using an aggressive strategy, namely the company has opportunities and strengths so that it can take advantage of existing opportunities in improving the quality of travel services. Keywords : Travel, Human Resources, Service Quality
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences | ||||||||
| Depositing User: | Dandy Dimas Pranata Pamuji | ||||||||
| Date Deposited: | 22 Jul 2025 08:19 | ||||||||
| Last Modified: | 22 Jul 2025 08:19 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40456 |
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