Iqbal Hanif, Mohammad Naja (2025) INTEGRASI META ADS DALAM STRATEGI PEMASARAN DIGITAL DI WEBSITE DAN AKUN E-COMMERCE PT. BRODO INDONESIA. Undergraduate thesis, UPN Veteran Jatim.
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Abstract
Amidst fierce competition among shoe brands in Indonesia, Brodo, as a start-up shoe brand, has not only managed to maintain its presence but also become the best shoe brand in Indonesia based on sales volume. Data released by Tokopedia in 2021 recorded that Brodo's online sales transactions were almost 5.5 times greater than those of other local shoe brands. Brodo sees the potential of using content marketing to market its products, contributing 100% to its sales success. The use of Meta Ads in Brodo's promotional activities has been a major contributor to its marketing performance in recent years. To increase sales and gain a larger customer base, Brodo uses Meta Ads as a medium for integration with its website and e-commerce. There is limited research examining the integration of Meta Ads with websites and e-commerce. This study focuses on digital marketing strategies applied through technical ad settings and message formulation within Brodo's Meta Ads advertisements. This research was conducted using a qualitative approach with the aim of exploring explanations of digital marketing strategies implemented using in-depth interviews. This study found that Brodo was able to maximize the potential of combining marketing media by adapting to the uniqueness of the media used. This study also identified marketing elements resulting from the integration of Meta Ads, website, and e-commerce, which play a role in determining advertising effectiveness. Integrating Meta Ads through the website is intended for soft selling, while integrating Meta Ads with e-commerce is intended for hard selling.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Naja Iqbal | ||||||||
| Date Deposited: | 21 Jul 2025 07:15 | ||||||||
| Last Modified: | 21 Jul 2025 07:15 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40335 |
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