A'ini, Syayyidhatul Qurothul (2025) Analisis Strategi Promosi Melalui Pemanfaatan Media Sosial Instagram Dalam Upaya Peningkatan Omzet Penjualan Pada Nomikomu Coffee Di Sidoarjo. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The research aims to analyze promotional strategies through the utilization of social media, specifically Instagram, in increasing sales at Nomikomu Coffee in Sidoarjo. With the growing importance of social media in modern marketing strategies, particularly Instagram, which is popular among users seeking culinary inspiration and social gathering spots, this study focuses on how Nomikomu Coffee in Sidoarjo can effectively leverage the Instagram platform. The primary objective of this research is to understand the effectiveness of using Instagram as a promotional tool and its impact on sales revenue growth. The research methodology employed is a case study combined with qualitative data analysis. Sales data before and after the implementation of promotional strategies via Instagram will be analyzed to assess the impact. Additionally, user interactions, follower growth, and the effectiveness of various content types will also be evaluated. The findings of this study are expected to provide in-depth insights into the effectiveness of utilizing Instagram in increasing sales revenue for café businesses like Nomikomu Coffee in Sidoarjo. The practical implications of this research may assist in developing better and more efficient promotional strategies through social media to enhance the visibility and appeal of café businesses. Furthermore, collaboration with local influencers is anticipated to contribute to expanding audience reach and increasing sales revenue. The conclusion of this study suggests that optimizing promotional strategies through Instagram can be a key factor in enhancing the sales performance of Nomikomu Coffee in Sidoarjo. Keywords : Strategy, Instagram Social Media, Effectiveness, Sale, Influencer
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Kata Kunci : Strategi, Media Sosial Instagram, Efektivitas, Penjualan, Influencer | ||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Syayyidhat Qurothul A'ini | ||||||||
| Date Deposited: | 21 Jul 2025 07:37 | ||||||||
| Last Modified: | 21 Jul 2025 07:37 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40301 |
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