Istifarih, Khalifah Mur (2025) ANALISIS PERSONAL BRANDING ROSSA FARAHDIBA SEBAGAI CONTENT CREATOR GEN-Z PEKERJA KREATIF DALAM AKUN INSTAGRAM @ROSSAFARAHDIBA. Undergraduate thesis, UPN "Veteran" Jawa Timur.
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Abstract
Content creation has become a phenomenon that reflects the development of the digital world. Creative work, including content creation, is a dominant career choice among Generation Z, primarily due to the social media platform they use. Instagram, as a social media platform, offers visual features that can be used for creative work and personal branding. One Instagram content creator with a strong personal branding as a Generation Z creative worker is Rossa Farahdiba. Her personal Instagram account has a high engagement rate and consistently uploads content related to her profession as a content creator. This study aims to determine how Rossa Farahdiba's personal branding reflects Generation Z members working in the creative industry. The approach used is descriptive qualitative, which will be conducted using qualitative content analysis methods from Rossa Farahdiba's content uploads, including reels and stories. The upload period to be studied is from December 2024 to April 2025, with a limit of 11 reels with the highest number of views and stories tailored to the research thematic unit. The research results will be analyzed in depth according to the established categorization. The research results are based on the categorization of content themes, storytelling skills, and the unity of characteristics analyzed through the narratives conveyed in videos, captions, and statements through Instagram stories. The concept of strong personal branding brings out Rossa Farahdiba's characteristics on Instagram, namely uploading content that focuses on informative and educational values, has creative storytelling skills, and is consistent in building a personal brand as a generation Z creative worker.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media P Language and Literature > P Philology. Linguistics > P99 Semiotics. Signs and Symbols |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Khalifah Mur Istifarih | ||||||||
| Date Deposited: | 18 Jul 2025 01:58 | ||||||||
| Last Modified: | 02 Sep 2025 03:16 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/39658 |
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