Analisis Kelayakan dan Saluran Pemasaran Usaha Ternak Kambing Peranakan Etawa di Desa Banjaragung Kecamatan Balongpanggang Kabupaten Gresik

Fauzi, Ahmad (2025) Analisis Kelayakan dan Saluran Pemasaran Usaha Ternak Kambing Peranakan Etawa di Desa Banjaragung Kecamatan Balongpanggang Kabupaten Gresik. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

Etawa crossbred goat farming business activities in Banjaragung Village face various problems, such as minimal profits from breeders and fluctuations in goat prices in marketing channels. This study aims to analyze business feasibility and determine the efficiency level in marketing channels implemented by goat farmers of the Etawa crossbreed in Banjaragung Village. The population in the study was breeders of Etawa crossbred goat in Banjaragung Village, which numbered 16 breeders. This research uses a business feasibility analysis method with calculation. B/C Ratio, BEP unit, BEP price, and BEP revenue, as well as using the marketing margin analysis method to determine the level of marketing channel efficiency. The result of the B/C Ratio calculation is 0.23, which means that the business is worth running. Because the result is more than 0. The result of the BEP calculation is 1 unit, and the is Rp.2.317.214, and the BEP revenue result is Rp.1.550.110, which means that the business is worth running because of the average results obtained by farmers exceeding the break-event point and the results of the marketing margin analysis calculations show that all farmers have a farmer share value above 50%, which means that all The farmer has chosen an efficient marketing channel, namely marketing channel I (Farmers – Consumers) with a farmer share value of 100% and marketing channel II (Farmers – Blantik – Consumers) with a farmer share value of 90,34%.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorLaily, Dona WahyuningNIDN0710088303dona.wahyuning.agribis@upnjatim.ac.id
Thesis advisorFitriana, Nisa Hafi IdhohNIDN0021019601nisa.hafi.agribis@upnjatim.ac.id
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture > Departement of Agribusiness
Depositing User: Ahmad Fauzi
Date Deposited: 17 Jul 2025 03:43
Last Modified: 17 Jul 2025 03:43
URI: https://repository.upnjatim.ac.id/id/eprint/39514

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