PRIANANDA, ARYA MAHARDIKA (2025) PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN STORE ATMOSPHERE TERHADAP LOYALITAS PELANGGAN PADA BARADJAWA DI SURABAYA. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (COVER)
21042010099-COVER.pdf Download (1MB) |
|
Text (BAB I)
21042010099-BAB I.pdf Download (304kB) |
|
Text (BAB II)
21042010099-BAB II.pdf Restricted to Repository staff only until 8 July 2027. Download (442kB) |
|
Text (BAB III)
21042010099-BAB III.pdf Restricted to Repository staff only until 8 July 2027. Download (442kB) |
|
Text (BAB IV)
21042010099-BAB IV.pdf Restricted to Repository staff only until 8 July 2027. Download (579kB) |
|
Text (BAB V)
21042010099-BAB V.pdf Download (239kB) |
|
Text (DAFTAR PUSTAKA)
21042010099-DAFTAR PUSTAKA.pdf Download (240kB) |
|
Text (LAMPIRAN)
21042010099-LAMPIRAN.pdf Restricted to Repository staff only until 8 July 2027. Download (3MB) |
Abstract
This study aims to determine and analyze the influence of Customer Service, Customer Interaction, Store Layout, and Store Exterior on Customer Loyalty at Baradjawa in Surabaya. In the midst of increasingly competitive business competition, maintaining good relationships with customers and creating a comfortable store atmosphere are important strategies in building customer loyalty. This study uses a quantitative method with a survey approach. Data were obtained by distributing questionnaires to 126 respondents who are active Baradjawa customers. The analysis technique used is multiple linear regression. The results of this study indicate that customer service, customer interaction, store layout, and store exterior have a significant effect on customer loyalty together. Customer service does not have a significant effect on customer loyalty. Customer interaction has a significant effect on customer loyalty. Then the store layout has a significant effect on customer loyalty. Finally, the store exterior has a significant effect on customer loyalty. Keywords: Customer Service, Customer Interaction, Store Layout, Store Exterior, Customer Loyalty.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | ARYA MAHARDIKA PRIANANDA | ||||||||
| Date Deposited: | 09 Jul 2025 05:55 | ||||||||
| Last Modified: | 09 Jul 2025 05:55 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/39294 |
Actions (login required)
 |
View Item |