PENGARUH PROMOSI, HARGA, ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA APLIKASI TIKTOK DI SURABAYA

FIRDAUSIYAH, ANNISA RISKY (2025) PENGARUH PROMOSI, HARGA, ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA APLIKASI TIKTOK DI SURABAYA. Undergraduate thesis, UPN VETERAN JAWA TIMUR.

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Abstract

The increasingly developing technology is marked by the emergence of innovations that facilitate human activities, one of which is the innovation of using online shopping media. Many online shopping media compete to create new features to attract users, especially the Tiktok application. Tiktok has developed into an online shopping application by adding an online customer review feature. This further increases competition between sellers so that there is a variety of price and promotion competition. This study aims to determine the effect of promotion, price, online customer reviews on purchasing decisions for Tiktok application users in Surabaya. The analysis used uses quantitative methods and probability sampling in the SPSS 26 application. A total of 100 respondents who were the sample of this study were people of Surabaya who had enjoyed shopping services through the Tiktok application. This study provides significant results between the variables of promotion, price, and online customer reviews simultaneously on purchasing decisions on the Tiktok application. Keywords: Promotion, Price, Online Customer Review

Item Type:

Thesis (Undergraduate)

Contributors: