PERSONAL BRANDING MUHAIMIN ISKANDAR DI MEDIA SOSIAL (Analisis Konten Muhaimin Iskandar di Platform X Selama Kampanye Pilpres 28 November 2023 - 10 Februari 2024)

febriati, novana nur (2025) PERSONAL BRANDING MUHAIMIN ISKANDAR DI MEDIA SOSIAL (Analisis Konten Muhaimin Iskandar di Platform X Selama Kampanye Pilpres 28 November 2023 - 10 Februari 2024). Undergraduate thesis, upn veteran jawa timur.

	Text (Cover) 18043010165_Cover.pdf Download (1MB)
	Text (bab 1) 18043010165_Bab 1.pdf Download (624kB)
	Text (bab 2) 18043010165_Bab 2.pdf Restricted to Registered users only until 6 July 2028. Download (559kB)
	Text (bab 3) 18043010165_Bab 3.pdf Restricted to Registered users only until 6 July 2028. Download (332kB)
	Text (bab 4) 18043010165_Bab 4.pdf Restricted to Registered users only until 6 July 2028. Download (2MB)
	Text (bab 5) 18043010165_Bab 5.pdf Restricted to Registered users only until 6 July 2028. Download (372kB)
	Text (daftar pustaka) 18043010165_Dafpus.pdf Download (206kB)

Abstract

This study aims to analyze the development of Muhaimin Iskandar's personal branding on social media platform X during the 2024 Presidential Election campaign. Using a qualitative descriptive approach and content analysis techniques, this study explores how Muhaimin builds his image as a vice presidential candidate through uploads that reflect the values of leadership, consistency, and concern for the community. This study identifies that Muhaimin leverages various aspects of personal branding, such as specialization, leadership, personality, visibility, and goodwill, to attract public attention and strengthen public support. The results of the study show that through relevant content and direct interaction, Muhaimin has succeeded in creating a strong, consistent, and based on public aspirations. This study provides insight into the importance of consistency and involvement of social media users in building personal branding for political figures in digital media. The suggestion from this study is that it is important to expand the analysis by involving the psychological and sociocultural aspects of the audience as important factors influencing the reception of political messages on social media. Keywords: Personal Branding, Social Media X, 2024 Presidential Election Campaign, Political Leadership, and Content Analysis

Item Type:

Thesis (Undergraduate)

Contributors: