Netanya, Stevani Anindhita (2025) Pengaruh Store Atmosphere, Service Quality, dan Customer Experience Terhadap Repurchase Intention (Studi pada Fore Coffee Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of store atmosphere, service quality, and customer experience on repurchase intention among customers of Fore Coffee located on Jalan Sulawesi, Surabaya. The research uses a quantitative associative approach with purposive sampling, involving 100 respondents who have made at least two purchases within the last six months. Data analysis was conducted using IBM SPSS Statistics 25 through validity and reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and the coefficient of determination test. The results show that store atmosphere, service quality, and customer experience have a positive and significant effect on repurchase intention both partially and simultaneously. Customer experience is the most dominant variable influencing repurchase intention. The R² value of 0.611 indicates that 61,1% of the repurchase intention variable can be explained by the three independent variables. These findings highlight the importance of customer experience as a key strategy in increasing customer loyalty in the coffee shop industry.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products H Social Sciences > HF Commerce > HF5415.5 Customer services |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Stevani Anindhita Netanya | ||||||||
| Date Deposited: | 02 Jul 2025 03:56 | ||||||||
| Last Modified: | 02 Jul 2025 03:56 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/39165 |
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