PERANCANGAN WEBKOMIK BERDASARKAN KISAH "TANJUNG KODOK" DI LAMONGAN DALAM UPAYA PELESTARIAN BUDAYA UNTUK USIA 18-25 TAHUN

Wahyuni, Rendy Shohibul Putra (2025) PERANCANGAN WEBKOMIK BERDASARKAN KISAH "TANJUNG KODOK" DI LAMONGAN DALAM UPAYA PELESTARIAN BUDAYA UNTUK USIA 18-25 TAHUN. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.

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Abstract

ABSTRAK Cerita rakyat merupakan salah satu bentuk warisan budaya yang sarat akan nilai-nilai moral dan kearifan lokal. Namun, keberadaan cerita rakyat kini mulai terlupakan, terutama di kalangan generasi muda usia 18–25 tahun yang lebih akrab dengan hiburan digital. Salah satu cerita rakyat yang kurang dikenal luas adalah kisah Tanjung Kodok dari pesisir Lamongan, yang mengandung pesan moral tentang bahaya hubungan terlarang. Fenomena ini menjadi urgensi untuk merancang media pengenalan yang relevan dan mudah diterima oleh generasi muda. Perancangan ini dilakukan dengan melalui tahapan pengumpulan data seperti observasi, wawancara, dan penyebaran kuisioner, serta analisis menggunakan metode SWOT, ATUMICS, consumer insight, dan consumer journey. Hasil dari analisis digunakan untuk merumuskan strategi visual dan naratif yang sesuai dengan karakteristik target audiens, yaitu remaja dan dewasa awal. Berdasarkan hasil analisis, media visual berbasis digital seperti webkomik dinilai efektif dalam menyampaikan cerita rakyat secara menarik dan relevan. Konsep visual dirancang dengan menggabungkan unsur tradisional dan modern melalui karakter utama Dewi dan Iwan. Alur cerita juga dimodifikasi agar lebih dekat dengan isu sosial masa kini, seperti kehamilan di luar nikah dan konflik hubungan yang tidak direstui, yang dikemas dalam genre drama romantis. Melalui perancangan ini, diharapkan webkomik Tanjung Kodok dapat menjadi media pelestarian budaya yang menjangkau generasi muda secara efektif. Proyek ini menunjukkan bahwa cerita rakyat dapat dikemas secara kreatif dan tetap relevan dengan perkembangan zaman, sekaligus menjadi sarana edukatif dan reflektif bagi pembacanya. Kata kunci: cerita rakyat, komik digital, Tanjung Kodok, budaya lokal, pelestarian budaya ABSTRACT Folklore is one of Indonesia’s cultural heritages that contains moral values and local wisdom. However, its presence is increasingly forgotten, especially among young people aged 18–25, who are more familiar with digital entertainment. One lesser-known folklore is the legend of Tanjung Kodok from the coast of Lamongan, which carries a moral message about the consequences of forbidden love. This phenomenon highlights the urgency of designing a cultural medium that is relevant and easily accepted by today’s youth. This project was carried out through several stages, including data collection using observation, interviews, and questionnaires, as well as analysis through SWOT, ATUMICS, consumer insight, and consumer journey mapping. The results were used to formulate a suitable visual and narrative strategy that aligns with the preferences of the target audience such teenagers and young adults. The analysis concluded that digital visual media such as webcomics are effective in delivering folklore stories in a more appealing and relatable manner. The visual concept combines traditional and modern elements through the main characters Dewi and Iwan. The storyline is also adapted to reflect contemporary social issues, such as premarital pregnancy and unapproved relationships, and is presented in a romantic drama genre. Through this design, the Tanjung Kodok webcomic is expected to serve as a cultural preservation medium that effectively reaches the younger generation. This project proves that folklore can be creatively adapted to stay relevant in the modern era, while also functioning as a tool for education and reflection. Keywords: folklore, digital comic, Tanjung Kodok, local culture, cultural preservation

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Ayuswantana, Alfian Candra	NIDN0005058806	alfianayuswantana.dkv@upnjatim.ac.id
Thesis advisor	Romadhona, Mahimma	NIDN0028048804	mahimma.dkv@upnjatim.ac.id

Subjects:

N Fine Arts > NC Drawing Design Illustration

Divisions:

Faculty of Architecture and Design > Departement of Visual Communication Design

Depositing User:

Rendy Shoh Rendy Shohibul Putra Wahyuni

Date Deposited:

19 Jun 2025 07:52

Last Modified:

19 Jun 2025 07:52

URI:

https://repository.upnjatim.ac.id/id/eprint/38663