Dwiyantie, Dhavina Ocxa (2025) Evaluasi Penerimaan Pengguna Generasi Z Terhadap DAMRI Apps Menggunakan Model UTAUT. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
In the transportation sector, information technology has encouraged the creation of more efficient, safe, and convenient services. One manifestation of this is the development of DAMRI Apps by Perum DAMRI, which makes it easier for users to plan trips, view schedules, book tickets, and make payments digitally. This thesis evaluates the acceptance of DAMRI Apps using the UTAUT model which will provide an in-depth understanding of what factors influence the adoption of technology by users. The analysis was conducted using the PLS-SEM method with the help of SmartPLS 3 software. The sample consisted of 415 respondents from among Generation Z in Indonesia. The results of this study indicate that most of the independent variables in the UTAUT model have a positive and significant effect on Trust, which in turn has an impact on the Purchase Decision. In addition, mediation analysis reinforces the finding that Trust plays an important role as a mediator. In particular, the effect of Effort Expectancy, Social Influence, and Facilitating Conditions variables on Purchase Decision is indirect and only significant when mediated by Trust. Purchase Decision is shown to have a significant influence on User Satisfaction, and User Satisfaction has a very strong effect on Repurchase Intention. These findings indicate that user trust is key to increasing Generation Z's acceptance and loyalty.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | T Technology > T Technology (General) T Technology > T Technology (General) > T58.6-58.62 Management Information Systems |
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| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | Dhavina Ocxa Dwiyantie | ||||||||||||
| Date Deposited: | 20 Jun 2025 02:49 | ||||||||||||
| Last Modified: | 20 Jun 2025 02:49 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/38655 |
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