Az Zuhra, Aqilah Mahda (2025) PENGARUH KUALITAS LAYANAN, PERSEPSI KEMUDAHAN PENGGUNAAN, DAN PERSEPSI MANFAAT TERHADAP KEPUASAN PENGGUNA APLIKASI MOBILE BANKING BCA MOBILE DI SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this study was to determine the effect of service quality, perceived ease of use, and perceived usefulness on BCA mobile user satisfaction in Surabaya. The sample of this study was BCA mobile application users in Surabaya, aged at least 17 years and had used BCA mobile at least 1 time, with a total of 112 respondents taken using the purposive sampling method. Data collection used a questionnaire. The analysis technique used in this study was Partial Least Square (PLS). The results showed that service quality, perceived ease of use and perceived usefulness had a positive and significant effect on BCA mobile user satisfaction in Surabaya.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||||||
| Depositing User: | Aqilah Mahda Az Zuhra | ||||||||||||
| Date Deposited: | 18 Jun 2025 08:19 | ||||||||||||
| Last Modified: | 18 Jun 2025 08:19 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/38417 |
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