PERANCANGAN KONTEN SOSIAL MEDIA MARKETING KAMPUNG TANI KOTA KEDIRI

Safira, Naila (2025) PERANCANGAN KONTEN SOSIAL MEDIA MARKETING KAMPUNG TANI KOTA KEDIRI. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

This study aims to design social media marketing for a farming village located in Kediri City. This tourist spot is relatively new so it really needs a design to facilitate marketing activities in the form of introduction or promotion, especially on social media owned by the farming village of Kediri City. The use of social media in the form of Instagram is considered necessary as a medium for effective branding and marketing. This design uses quantitative and qualitative methodologies. The author conducted surveys, interviews, and questionnaires to obtain results. The results obtained require a design for the farming village's social media, especially Instagram, to carry out marketing and introduction activities. Based on the survey results, many strategies are still needed in carrying out marketing activities. Based on an interview with Mr. Sudrajat, it was found that there was a need for implementing marketing to increase visits. After getting the analysis results, the design began with creating appropriate keywords which were then developed into a marketing concept. The creation of a marketing concept was realized by creating a design, content schedule, and marketing strategy for one year. With this design, it is hoped that it can help increase visits and introduce the Kediri City farming village tourist spot more widely. With the implementation of this design, it is hoped that it can help implement marketing activities for the Kediri City farming village tourist spot. It is also expected to be a reference for marketing activities that take place through Instagram social media. Keywords: design, social media, farming village, marketing

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Chidtian, Aileena Solicitor Costa Rica El	NIDN0019018702	aileena.dkv@upnjatim.ac.id
Thesis advisor	Nisa, Diana Aqidatun	NIDN0011069006	diananisa.dkv@upnjatim.ac.id

Subjects:

N Fine Arts > N Visual arts

Divisions:

Faculty of Architecture and Design > Departement of Visual Communication Design

Depositing User:

Naila Safira -

Date Deposited:

17 Jun 2025 08:43

Last Modified:

17 Jun 2025 08:43

URI:

https://repository.upnjatim.ac.id/id/eprint/38093