Darmanto, Rafif Virgian (2025) Perancangan Kampanye Edukasi Tentang Penanganan Anak Pengidap ADHD Bagi Orang Tua Usia 26-35 Tahun. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Attention Deficit Hyperactivity Disorder (ADHD) is a Neurodevelopmental Disorder that can cause imbalances in various aspects of life and significantly impact a child’s social and academic life. Differences in brain function among children with ADHD require specific approaches to care and treatment. However, many parents still lack understanding of the proper ways to manage children with ADHD. To address this issue, an educational campaign can be conducted to help parents become better prepared in providing optimal care for their children. This campaign is designed using a qualitative method, involving the collection of primary data (interviews and questionnaires) and secondary data (literature reviews and mass media). These data are synthesized to generate keywords that serve as the foundation for the campaign design. The keyword “Be Strong and Optimistic Parents” becomes the basis for the verbal concept (campaign name, tagline, language style, and campaign material), visual concept (design style, colors, and typography), and media concept based on the AISAS strategy. The use of campaign media such as social media (Instagram), pocket books, campaign videos, billboards, posters, brochures, and various merchandise is packaged according to the established concept to optimize the dissemination of the campaign activities to the target audience. This educational campaign design is expected to enhance parents' understanding of handling children with ADHD and serve as a reference for future design research related to ADHD treatment.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NE Print media N Fine Arts > NX Arts in general |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Rafif Virgian Darmanto | ||||||||||||
| Date Deposited: | 13 Jun 2025 07:31 | ||||||||||||
| Last Modified: | 13 Jun 2025 07:31 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37638 |
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Perancangan Kampanye Edukasi Tentang Penanganan Anak Pengidap ADHD Bagi Orang Tua Usia 26-35 Tahun. (deposited UNSPECIFIED)
- Perancangan Kampanye Edukasi Tentang Penanganan Anak Pengidap ADHD Bagi Orang Tua Usia 26-35 Tahun. (deposited 13 Jun 2025 07:31) [Currently Displayed]
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