Yudhana, Bagas Dwiya (2025) PERANCANGAN VIDEO PROFIL SEBAGAI MEDIA PROMOSI SEKOLAH PUSAT KEGIATAN BELAJAR MASYARAKAT (PKBM) SEBAYA SIDOARJO. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The design of a profile video as a promotional medium is an effective visual communication strategy for delivering information in an engaging and easily understood format for the target audience. This study aims to design a profile video for the Community Learning Activity Center (PKBM) Sebaya Sidoarjo to improve prospective parents’ understanding of the school’s programs, assist in visualizing the school’s flagship offerings, and support the enhancement of the institution’s image as a competent and caring school for children with special needs. This research applies a mixed-method approach, combining qualitative and quantitative methods through observations, in-depth interviews, questionnaires, and literature reviews for data validation (Waruwu, 2023). The findings indicate that prospective students and their parents require visual media to access information about the school. Therefore, the profile video is designed based on the target audience’s needs and the school’s core values. The conclusions of this study reveal that visual media improves information access, addresses the school’s promotional challenges, and enhances the school's appeal. Thus, the profile video serves as an effective and strategic medium to professionally and communicatively introduce PKBM Sebaya Sidoarjo. Keywords: Profile Video, PKBM Sebaya, Promotional Media, Non-formal Education, Visual Communication
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Bagas Dwiya Yudhana | ||||||||||||
| Date Deposited: | 13 Jun 2025 08:17 | ||||||||||||
| Last Modified: | 13 Jun 2025 08:17 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37473 |
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