Purwanto, Dian (2017) STRATEGI PEMASARAN PADA BIRO PERJALANAN WISATA (STUDI KASUS PADA “AZOVA TOUR & TRAVEL DI SIDOARJO). Other thesis, UPN Veteran Jawa Timur.
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Abstract
In the face of fierce market competition, differentiating the application of marketing strategy is a must. Marketing strategy is the main weapon in business activities because with the existence of effective marketing then all business activities, karana marketing strategy that has been established should be able to attract consumers to want to buy products that have been offered. This study aims to find out how AZOVA Tour & Travel Organizer become a big travel agency and get profit as desired. The approach used in this research is qualitative descriptive approach. The data is obtained in the form of words - words, actions and documents described by the owner and some employees and customers of AZOVA Tour & Travel company. Data collection methods in this study is to conduct in depth interview or in-depth interviews that produce data in the form of words and actions, the rest is data additions such as documents and others. Descriptive data are generated in indeept interviews related to AZOVA Tour & Travel marketing strategy in Sidoarjo using SWOT analysis techniques that include strengths, weaknesses, opportunities, and threats with the aim To find out the marketing strategy used by AZOVA Tour & Travel in Sidoarjo. This study concludes that the Strategy used or the policy direction of AZOVA Tour & Travel is Rapid Growth Strategy, the main product is the tour package to Java and Bali, the pricing of AZOVA Tour & Travel determines its own price, the distribution made by AZOVA Tour & Travel by giving Services to consumers come to the office, do the promotion package tour by way of coming to the consumer directly (door to door), AZOVA Tour & Travel employees have a high spirit, honest, and motivated build company, AZOVA Tour & Travel also market their products by creating special banners and websites containing AZOVA Tour & Travel products and facilities by the AZOVA Tour & Travel party in accordance with those offered and requested by consumers. Keywords: Marketing Strategy, AZOVA Tour & Travel, SWOT Analysis.
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Fatchullah Fatchullah | ||||||||
| Date Deposited: | 16 Oct 2020 03:39 | ||||||||
| Last Modified: | 16 Oct 2020 03:39 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/374 |
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