Rahmadhani, Anindya Rizky (2025) SELEBRITAS DAN PEMBERDAYAAN PEREMPUAN (Analisis Wacana Digital terhadap Video Cinta Laura: “There’s No Limit for Women to be Empowered” #IdeasThatMove Podcast eps. 1 di Channel Youtube Narasi). Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (COVER)
21043010209-COVER.pdf Download (729kB) |
|
Text (BAB 1)
21043010209-BAB 1.pdf Download (665kB) |
|
Text (BAB 2)
21043010209-BAB 2.pdf Restricted to Repository staff only until 5 June 2026. Download (655kB) |
|
Text (BAB 3)
21043010209-BAB 3.pdf Restricted to Repository staff only until 5 June 2026. Download (308kB) |
|
Text (BAB 4)
21043010209-BAB 4.pdf Restricted to Repository staff only until 5 June 2026. Download (1MB) |
|
Text (BAB 5)
21043010209-BAB 5.pdf Download (269kB) |
|
Text (DAFTAR PUSTAKA)
21043010209-DAFPUS.pdf Download (411kB) |
|
Text (LAMPIRAN)
21043010209-LAMPIRAN.pdf Restricted to Repository staff only Download (429kB) |
Abstract
The Narasi podcast titled “There’s No Limit for Women to be Empowered” highlights the narrative of women’s empowerment amid deeplu rooted patriarchal cultural practices in society. Using Rodney H. Jones digital discourse analysis approach, this study examines four key elements: text, context, action & interaction, and idology & power. The finding of the first ekement, text, reveal that the podcast’s discourse is shaped through three main topics: the social and cultural constructions that restrict women, the representasion of women in media and public spaces, and the efforts of women’s empowerement through education, solidarity, and social action. In the contextual analysis, three significant elements are identified that reinforce the discourse: Cinta Laura as an intelligent, brave, and inspiring female figure, the Narasi youtube channel as a progressice digital media actively promoting social justice, and L’Oreal as a brand that supports the empowerement narrative through its aligned social vision. The analysis of interaction shows that the majority of the audience responded positively to the discourse, although a few comments were found to be irrelevant to the topic. From the ideological aspect, the study find that the discourse is rooted in liberal feminist values, which emphasize women’s active participation various sectors of life withput demanding radical structural change. This podcast not only serves as a symbolic representation of women’s empowerment but also constructs a specific version of social reality, reinforced by the power relations between public figures, media, and brands within the digital space. Keywords: Digital Discourse Analysis, Women Empowerement, Youtube
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HQ The family. Marriage. Woman | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Anindya Rizky Rahmadhani | ||||||||
| Date Deposited: | 05 Jun 2025 04:21 | ||||||||
| Last Modified: | 05 Jun 2025 04:21 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37133 |
Actions (login required)
 |
View Item |