Putri, Naura Husnina Athifanita (2025) Strategi Pengembangan Bisnis Menggunakan Pendekatan Business Model Canvas (BMC) dalam Meningkatkan Volume Penjualan pada UMKM Mojokerto Sayur (MOSAY). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Business is currently growing following market needs, such as the existence of packaged vegetable businesses that were created because of this. Mojokerto Sayur (MOSAY) is one of the many packaged vegetable businesses in Mojokerto, so it faces conditions full of challenges and dynamic competition. These conditions also cause MOSAY's sales turnover to decline to an increase that has not been able to reach the target every month. Therefore, MOSAY requires an appropriate business model and requires the implementation of new strategies in order to increase its sales volume. This study aims to analyze the MOSAY business model with the Business Model Canvas (BMC) approach which will then be evaluated according to the SWOT analysis so that it will create recommendations for improvement in each element of the business model. This study uses a qualitative descriptive method with data analysis techniques using BMC and SWOT analysis which includes the use of IFAS and EFAS. Data collection techniques are carried out by observation, in-depth interviews and documentation studies. Informants in this study were selected purposively totaling 10 people consisting of MOSAY owners, employees and consumers. The results of the study show a strategy that leads to supporting an aggressive strategy or "Growth Oriented Strategy" in the SWOT analysis diagram which will be used as a recommendation for improving the BMC. The implementation results show that each element in the BMC requires recommendations for improvement with the resulting strategy being used as a consideration by MOSAY in making business decisions.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | naura husnina athifanita putri | ||||||||
| Date Deposited: | 03 Jun 2025 02:26 | ||||||||
| Last Modified: | 03 Jun 2025 02:26 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36959 |
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