Nisrina, Nasywa Agra (2025) Perancangan Desain UI/UX Aplikasi Rekomendasi Gaya Pakaian Berdasarkan MBTI “RuangGaya” Menggunakan Metode User Centered Design. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Digital transformation has affected all aspects of the fashion industry, driving advances in digitalization technology that are changing the way fashion is distributed and consumed in the modern industrial era. Currently, there is no application display that integrates aspects of the user's personality type to provide more personalized and relevant clothing recommendations. Personalization of the user experience is important, especially in lifestyle and fashion applications. This study aims to design the User Interface (UI) and User Experience (UX) of a clothing style recommendation application based on MBTI using the User Centered Design method. The User Centered Design method is used because it can define user needs for the use of a product that is designed according to behavior in using the product so that the display design can be useful and easy to use for users. The design design process goes through repeated evaluation (iteration) using Usability Testing with the System Usability Scale (SUS) and Heuristic Evaluation assessment scales. Based on the evaluation and Usability Testing tests carried out by respondents, the application UI/UX design received a good rating, with high effectiveness, efficiency, and satisfaction results. The heuristic evaluation was carried out by a UI/UX design expert and representatives from several respondents based on heuristic principles to ensure that the design meets the standards of usability and user satisfaction. In the final iteration evaluation, generation Z users produced Effectiveness values of 98.26%, Efficiency 91.43%, and Satisfaction with a SUS assessment scale of 85.5. Fashion stylist users produced Effectiveness values of 99.25%%, Efficiency 96.36%, and Satisfaction with a SUS assessment scale of 72, which indicates good usability results.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | T Technology > T Technology (General) T Technology > T Technology (General) > T385 Computer Graphics T Technology > T Technology (General) > T58.6-58.62 Management Information Systems |
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| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | Nasywa Agra Nisrina | ||||||||||||
| Date Deposited: | 23 May 2025 03:20 | ||||||||||||
| Last Modified: | 23 May 2025 03:20 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36419 |
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