Darmawan, Rangga Dwi (2025) ANALISIS KEPUTUSAN PEMBELIAN BERDASARKAN BRAND IMAGE, FASILITAS, HARGA, KUALITAS PRODUK DAN LAYANAN COFFEE SHOP CONVO DI KABUPATEN JOMBANG. Undergraduate thesis, UPN "Veteran" Jawa Timur.
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Abstract
This study aims to analyze the influence of brand image, facilities, price, product quality, and service quality on purchasing decisions at Convo coffee shop in Jombang Regency. This type of research is associative research with a quantitative approach. The sampling technique in this study is nonprobability sampling with purposive sampling method and data analysis using multiple linear regression analysis. The results of data analysis show that brand image, facilities, price, product quality, and service quality simultaneously have a significant effect on purchasing decisions at Convo coffee shop in Jombang Regency. The variables brand image, facilities, product quality, and service quality partially have a significant effect on purchasing decisions, while the price variable does not have a significant effect on purchasing decisions at Convo coffee shop in Jombang Regency
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Rangga Dwi Darmawan | ||||||||
| Date Deposited: | 20 May 2025 08:37 | ||||||||
| Last Modified: | 20 May 2025 08:37 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36339 |
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