PENGARUH PRODUCT QUALITY DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan Kopi Kenangan Surabaya)

Sitompul, Stephanie Zefanya (2025) PENGARUH PRODUCT QUALITY DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan Kopi Kenangan Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

This study aims to determine whether there is an influence of Product Quality and Brand Image on Repurchase Intention through Customer Satisfaction as an intervening variable among Kopi Kenangan customers in Surabaya. The research method used is quantitative, with data collected through questionnaires. The sampling technique employed is purposive sampling, with a total of 150 respondents. The criteria for selecting respondents are: being a Kopi Kenangan customer residing in Surabaya, aged at least 17 years, and having purchased and consumed Kopi Kenangan products at least twice. Data analysis was conducted using SmartPLS 3.0 software. The findings show that Product Quality does not significantly influence Repurchase Intention, while Brand Image has a significant influence on Repurchase Intention. Product Quality significantly affects Customer Satisfaction, and Brand Image also significantly affects Customer Satisfaction. Furthermore, Customer Satisfaction mediates the relationships between both Product Quality and Brand Image on Repurchase Intention

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Andarini, Sonja NIDN0726036503 sonja_andarini.adbis@upnjatim.ac.id
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Divisions:	Faculty of Social and Political Sciences > Departement of Business Administration
Depositing User:	Stephanie Zefanya Sitompul
Date Deposited:	19 May 2025 03:45
Last Modified:	19 May 2025 03:45
URI:	https://repository.upnjatim.ac.id/id/eprint/36323

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