Ramada, Safira Masdaramsa (2025) Faktor-Faktor yang Mempengaruhi Pengambilan Keputusan Petani Organik untuk Bermitra dengan CV. Reja Mayur (Studi Kasus di Desa Claket, Kecamatan Pacet, Kabupaten Mojokerto). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
A partnership system is needed as alternative approach for farmers and companies to overcome farming problems. The partnership relationship that occurs between organic farmers and CV. Reja Mayur has been in existence for 6 years starting from 2018. However, in this partnership the total of farmers has decreased although public interest in organic products has increased. This study intends to describe the types and patterns of partnerships that occur between organic farmers in Claket Village and CV. Reja Mayur, analyzing the factors that influence the decision making of organic farmers in Claket Village in establishing a partnership with CV. Reja Mayur, and designing alternative actions to strengthen CV partner farmers. Reja Mayur. Data were analyzed using descriptive analysis and SEM-PLS. The research results obtained show that the type of partnership that exists is synergizes type and the partnership pattern is Agribusiness Operational Cooperation (KOA). Decision-making factors that is personality, participative management style, and creative thinking simultaneously influence farmers' decisions. Alternative actions to strengthen partner farmers that used in this partnership is implementing a sense of family and mutual cooperation culture, involving partner farmers in activities held and participated in by the company, and providing management training to partner farmers. Keywords : Decision making, organic farming, partner farmers, partnership
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Safira Masdaramsa Ramada | ||||||||||||
| Date Deposited: | 07 May 2025 07:35 | ||||||||||||
| Last Modified: | 07 May 2025 07:35 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36138 |
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