Mutis, Aloysius Odilio Bintang (2025) ANALISIS PENERIMAAN WEBSITE ONE PESANTREN ONE PRODUCT (OPOP) JATIM DENGAN PENDEKATAN UTAUT. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The East Java OPOP (One Pesantren One Product) website is a platform that is a means of a program that improves the welfare of the community, especially based on pesantren and becomes a medium that introduces and helps market products from pesantren that participate in the program. However, since it was first run in 2019 until now, there has been no research that shows public acceptance of the East Java OPOP Website. The purpose of this thesis report is to analyze the factors that influence the acceptance of the East Java OPOP Website using the UTAUT method. The variables used are Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions as independent variables and Behavioral Intention to Use as the dependent variable as well as moderating variables namely Age and Gender. The sample data used were 392 respondents. The analysis results show that the Performance Expectancy, Effort Expectancy, Social Influence and Facilitating Conditions variables have a significant effect on Behavioral Intention to Use. However, the results of the analysis also show that the moderating variables of age and gender do not affect the relationship between the Behavioral Intention to Use variable and the independent variables. The variable that has the most influence on Behavioral Intention to Use is the Facilitating Conditions variable, this shows that good features and technical support help users understand and increase user interest in supporting the One Pesantren One Product program introduced through the East Java OPOP Website
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | T Technology > T Technology (General) T Technology > T Technology (General) > T58.6-58.62 Management Information Systems |
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| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | Aloysius Odilio Bintang Mutis | ||||||||||||
| Date Deposited: | 13 Mar 2025 04:21 | ||||||||||||
| Last Modified: | 13 Mar 2025 04:21 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/35547 |
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