Magfujin, Magfujin (2025) ANALISIS PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI KOPI SEKAWAN SURABAYA. Undergraduate thesis, UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” JAWA TIMUR SURABAYA.
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Abstract
This research was conducted with the aim of analyzing the influence of price and location on purchasing decisions at Kedai Kopi Sekawan Surabaya. Data analysis used in this research used SEM-PLS analysis. The sampling or respondent technique used in this research is a non-probability sampling method (sample without chance). The non-probability sampling method used was accidental sampling (incidental sampling) with a total of 100 respondents. The results of this research show that price has a positive and significant effect on purchasing decisions at Kedai Kopi Sekawan Surabaya. The more affordable the prices offered. the more consumers make purchasing decisions at Sekawan Coffee Shop. Location has a positive and significant effect on purchasing decisions at Kedai Kopi Sekawan Surabaya. The more strategic the location of a business, the more consumers make purchasing decisions at Sekawan Coffee Shop. Keywords: Price, Location, Purchase Decision
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economics H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic Planning H Social Sciences > HD Industries. Land use. Labor > HD9980 Service Industries |
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| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Magfujin Akhwan | ||||||||||||
| Date Deposited: | 10 Mar 2025 06:15 | ||||||||||||
| Last Modified: | 10 Mar 2025 06:25 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/35318 |
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