SEPHIA, NABSYAH PAQUITA (2025) PENGARUH REVIEW AFFILIATE MARKETING TERHADAP PERILAKU IMPULSIVE BUYING PRODUK HIJAB LAFIYE. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
This research focuses on the impact of affiliate marketing reviews on consumer impulsive buying behavior in the context of Lafiye hijab products. The significance of this study lies in the growing effectiveness of affiliate marketing as a strategy in digital marketing, particularly in the fashion industry. The study aims to reveal how much affiliate reviews influence consumers' impulsive purchase decisions. Using a quantitative approach, this research examines the relationship between the independent variable (affiliate marketing reviews) and the dependent variable (impulsive buying) through simple linear regression. The findings indicate that affiliate marketing reviews significantly influence impulsive buying, with the credibility of the affiliate and the quality of reviews being the most determining factors. The conclusion is that honest, informative, and relevant reviews can drive impulsive buying behavior, making affiliate marketing an effective strategy in boosting sales for Lafiye hijab products.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HT Communities. Classes. Races | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Nabsyah Paquita Sephia | ||||||||
| Date Deposited: | 30 Jan 2025 07:01 | ||||||||
| Last Modified: | 30 Jan 2025 07:01 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/34398 |
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