Vianggraini, Reni (2025) Pengaruh Visual Merchandising, Store Atmosphere, dan One Stop Shopping Terhadap Impulse Buying (Studi Pada Konsumen OH! SOME (KKV) Galaxy Mall Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The rapid growth of the modern retail sector in Indonesia encourages retailers to continuously innovate in developing effective strategies to face competition. This study examines the influence of visual merchandising, store atmosphere, and one stop shopping on impulse buying among consumers of OH! SOME (KKV) Galaxy Mall Surabaya. This research is an associative research type using a quantitative approach. Determination of the number of samples using the Cohcran formula and sampling using purposive sampling techniques. Data collection was carried out by questionnaire and data analysis using multiple linear regression. The results of the research indicate that visual merchandising, store atmosphere, and one stop shopping simultaneously or partially have a significant influence on impulse buying. This study serves as a reference for retail managers to design effective marketing strategies to enhance competitiveness and sales volume.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Reni Vianggraini | ||||||||
| Date Deposited: | 22 Jan 2025 04:19 | ||||||||
| Last Modified: | 22 Jan 2025 04:19 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/34282 |
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