SYANDANA, MUHAMMAD ASYRAFI (2024) ANALISIS KUALITAS PELAYANAN TERHADAP MINAT PEMBELIAN BERULANG MENGGUNAKAN METODE SERVQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS PADA RUMAH MAKAN BAKSO MAS ROY. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the factors of service quality on repurchase interest in Bakso Mas Roy located at the Merr and Dukuh Kupang,Surabaya.This study uses Servqual and Importance-Performance Analysis methods and the 5 main dimensions of service quality are used as indicators in the questionnaires.In this study, the attribute of a clean and tidy place to eat has the lowest Gap Score with a value of -2.02.And the attribute of toilet facilities is in the second lowest position with a value of -1.90.Furthermore, with Importance-Performance analysis, the attributes that are expected to be the focus of improvement are attributes that are in Quadrant I
Item Type: | Thesis (Undergraduate) | ||||||||
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Subjects: | H Social Sciences > HA Statistics H Social Sciences > HF Commerce > HF5415.5 Customer services |
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Divisions: | Faculty of Engineering > Departement of Industrial Engineering | ||||||||
Depositing User: | Muhammad Asyrafi Syandana | ||||||||
Date Deposited: | 16 Dec 2024 07:25 | ||||||||
Last Modified: | 16 Dec 2024 07:25 | ||||||||
URI: | https://repository.upnjatim.ac.id/id/eprint/33092 |
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