IMPLEMENTASI DIGITAL MARKETING DALAM PEMASARAN PRODUK LAYANAN BIRO JASA PADA PT. OTAK KANAN

Puspita, Rizqi Aprilia Dara (2024) IMPLEMENTASI DIGITAL MARKETING DALAM PEMASARAN PRODUK LAYANAN BIRO JASA PADA PT. OTAK KANAN. Project Report (Praktek Kerja Lapang). Economic And Business Management Journal (EBMJ). (Unpublished)

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Abstract

Digital marketing is an attempt to market or promote a product using any kind of digital media, including the internet and other related networks. With a wealth of digital media options available today, digital marketing can be a very powerful marketing technique. Many now focus on digital intiatives to maximimize company efficiency. PT. Otak Kanan is a digital business corporation that has subsidiaries, including the Service Bureau. One of the divisions in the company is Digital Marketing whose duties include market research and analysis, keyword research, SEO optimization, digital content development, media management, and performance analysis. The MSIB program at PT. Otak kanan helped the researcher gain competence in digital marketing including social media management, copywriting, landing page cration, and SEO optimization.

Item Type:

Monograph (Project Report (Praktek Kerja Lapang))

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