Pratama, Rifqi Agata Geovani (2024) Analisis Strategi Bauran Pemasaran dalam Meningkatkan Volume Penjualan Kedai Tempong Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to identify the marketing strategies used by Kedai Tempong Surabaya to increase its sales volume. The sampling method was conducted purposively by evaluating the implementation of the 7P marketing mix strategy (product, price, place, promotion, people, physical evidence, process). This study was analyzed using a descriptive qualitative approach as well as a SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis was used to assess the company's internal strengths and weaknesses, as well as external opportunities and threats. Through SWOT analysis, several alternative decision-making strategies can be generated. The results of the study show that Kedai Tempong Surabaya has internal strengths of 2.25, weaknesses of 0.71, opportunities of 1.53, and threats of 1.33. Based on the SWOT analysis diagram, Kedai Tempong Surabaya is positioned in quadrant 1, which supports an aggressive growth-oriented strategy to increase sales turnover.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Public Administration | ||||||||
| Depositing User: | rifqi agata geovani pratama geovani | ||||||||
| Date Deposited: | 20 Sep 2024 07:14 | ||||||||
| Last Modified: | 20 Sep 2024 07:14 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/29865 |
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