Murtazah, Izah Bana (2024) Pengaruh Lifestyle, Citra Merek, dan Persepsi Harga Terhadap Keputusan Pembelian Merk Uniqlo di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Current fashion developments continue to evolve, creating Indonesian people follow fashion trends. Fashion trends are becoming a thing points related to a person's lifestyle. Fashion trends in Indonesia reflects social and economic standing as fame. Some people believe the use of international brands will determine a person's social class. Therefore, the fashion retail business in Indonesia must be able to compete towards the high level of consumer interest in purchasing fashion products for make purchasing decisions. This research aims to determine the influence of lifestyle, brand image, and price perceptions on purchasing decisions for the Uniqlo brand in the city of Surabaya. The research method used in this research is using quantitative research with the dependent variable being purchasing decisions and the independent variables are lifestyle, brand image, and price perception. Amount The sample taken was 104 respondents through questionnaire collection using a Likert scale. The sampling technique used In this research, convenience sampling and engineering were used data analysis using PLS (Partial Least Square).
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Izah Bana Murtazah | ||||||||
| Date Deposited: | 17 Sep 2024 09:10 | ||||||||
| Last Modified: | 17 Sep 2024 09:10 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/29283 |
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