Prasetyo, Akbar Kurniawan (2024) REDESIGN PACKAGING PRODUK TEMPE MENGGUNAKAN METODE KANSEI ENGINEERING PADA UMKM JAYA MAKMUR LUMAJANG. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of this growing era has given rise to competition between business people, making business people have to improve their strategies. UMKM Jaya Makmur is a business that operates in the tempe trading sector.UMKM Jaya Makmur produces soybean tempeh which has a total production of approximately 100 kg per day. Apart from being hampered by the lack of identity on the packaging, the owner of UMKM Jaya Makmur realizes that the packaging is still very simple and requires development and innovation that focuses on consumer desires to be able to compete with competitors' products. Therefore, it is necessary to redesign packaging (re-design) in order to develop sales of tempeh products. Packaging also plays a very important role in product marketing. Apart from being hampered by the lack of identity on the packaging, the owner of UMKM Jaya Makmur realizes that the packaging is still very simple and requires development and innovation that focuses on consumer desires to be able to compete with competitors' products. Therefore, it is necessary to redesign packaging (re-design) in order to develop sales of tempeh products. Packaging also plays a very important role in product marketing.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | T Technology > T Technology (General) T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering |
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| Divisions: | Faculty of Engineering > Departement of Industrial Engineering | ||||||||
| Depositing User: | akbar kurniawan prasetyo | ||||||||
| Date Deposited: | 12 Sep 2024 02:57 | ||||||||
| Last Modified: | 12 Sep 2024 02:57 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/28843 |
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