Analisis Nilai Tambah dan Strategi Pengembangan Agroindustri Teng - Teng Apel (Studi Kasus Hilwa Nusantara Kota Batu)

Islamiah, Ummu Nadhiroh (2024) Analisis Nilai Tambah dan Strategi Pengembangan Agroindustri Teng - Teng Apel (Studi Kasus Hilwa Nusantara Kota Batu). Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

This research aims to analyze the added value and development strategies of the Hilwa Nusantara teng-teng apple agro-industry. The analysis methods used are Hayami's value-added analysis, SWOT analysis, and QSPM. The research results show that 1) The value added generated by the Hilwa Nusantara teng-teng apple product in a single production cycle is Rp 253,837.78 with a value-added ratio of 32%. 2) The SWOT analysis results indicate an IFAS of 2.84 and an EFAS of 2.94, placing the Hilwa Nusantara apple teng-teng agroindustry in quadrant I. 3) The three main priority strategies from the QSPM matrix are to increase production capacity and quality using technology, to promote market expansion by leveraging technology, and to provide training for the workforce to enhance product quality and competitiveness.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorMubarokah, MubarokahNIDN0714116201UNSPECIFIED
Thesis advisorFitriana, Nisa Hafi IdhohNIDN0021019601UNSPECIFIED
Subjects: H Social Sciences > HC Economics
S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture > Departement of Agribusiness
Depositing User: ummu nadhiroh islamiah
Date Deposited: 11 Sep 2024 04:37
Last Modified: 11 Sep 2024 04:37
URI: https://repository.upnjatim.ac.id/id/eprint/28822

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