Brand Image Sebagai Pemediasi Pengaruh E-Service Quality, Persepsi Harga, Dan E-WOM Terhadap Pemilihan Jasa Kurir JNE Express (Bagi Pelanggan E-Commerce di Sidoarjo)

Mapalus, Ellya Tripungkas (2024) Brand Image Sebagai Pemediasi Pengaruh E-Service Quality, Persepsi Harga, Dan E-WOM Terhadap Pemilihan Jasa Kurir JNE Express (Bagi Pelanggan E-Commerce di Sidoarjo). Masters thesis, UPN Veteran Jawa Timur.

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Abstract

Courier services have a very significant function in delivering orders to customers who like practical, economical, efficient and reduced mobility. Customers can choose courier services according to their needs. The analysis was carried out using the Partial Least Square (PLS) method using Smart PLS software version 4.0. There were 105 samples and the sampling technique used by Non Probability Sampling was Convenience Sampling. The results of this study show that e-service quality and brand image have a significant effect on the selection of JNE Express courier services. E-service quality and E-WOM have a significant effect on brand image. E-service quality and e-WOM have a significant effect on the selection of JNE Express courier services through brand image. Price perception and e-WOM do not have a significant effect on the selection of JNE Express courier services. Price perception does not have a significant effect on brand image. Price perception also does not have a significant effect on the selection of JNE Express courier services through brand image.

Item Type:	Thesis (Masters)
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Handayani, Wiwik UNSPECIFIED UNSPECIFIED Thesis advisor Purwanto, Sugeng UNSPECIFIED UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products H Social Sciences > HF Commerce > HF5415.5 Customer services
Divisions:	Faculty of Economic > Magister Management
Depositing User:	Ellya Tripungkas Mapalus
Date Deposited:	19 Aug 2024 01:23
Last Modified:	19 Aug 2024 01:23
URI:	https://repository.upnjatim.ac.id/id/eprint/28416

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