Pengaruh Citra Perusahaan, Electronic Word of Mouth, dan Persepsi Harga Terhadap Minat Beli Maskapai Garuda Indonesia (Studi Kasus Pada Masyarakat di Kabupaten Sidoarjo)

Salsabila, Aurelia (2024) Pengaruh Citra Perusahaan, Electronic Word of Mouth, dan Persepsi Harga Terhadap Minat Beli Maskapai Garuda Indonesia (Studi Kasus Pada Masyarakat di Kabupaten Sidoarjo). Undergraduate thesis, Sekolah Tinggi Ilmu Ekonomi AAS Surakarta.

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Official URL: https://jurnal.stie-aas.ac.id/index.php/jie

Abstract

This research aims to determine the influence of company image, E-Wom, and price perceptions on interest in buying Garuda Indonesia Airline (case study in the community in Sidoarjo Regency. The method used in this research is a quantitative method using purposive sampling with a sample size of 105 respondents This research takes data through questionnaires that have been distributed to income-generating residents in the Sidoarjo Regency area. The variables for this research use independent variables, namely company image (X1), electronic word of mouth (e-WoM) (X2), price (X3), and. consumer buying interest (Y). The analytical tool used in this research is the Partial Least Square (PLS) model. The results of this research show that the better the implementation of company image, electronic word of mouth (e-WoM), the higher the buying interest on Garuda Indonesia Airlines in the Sidoarjo Regency community.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Purwanto, Sugeng	NIDN0008016806	sugengpurwanto.mnj@upnjatim.ac.id

Subjects:

H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products

Divisions:

Faculty of Economic > Departement of Management

Depositing User:

Aurelia Salsabila

Date Deposited:

22 Jul 2024 04:27

Last Modified:

22 Jul 2024 04:27

URI:

https://repository.upnjatim.ac.id/id/eprint/27016

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