Fakhiroh, Luqy Aizzatul (2024) PENGARUH COUNTRY OF ORIGIN, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE COSRX. Undergraduate thesis, UPN "Veteran" Jawa Timur.
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Abstract
Skincare has developed rapidly in the last few years, the skincare brands available are very diverse, one of which is Cosrx which comes from South Korea. South Korea is considered a highly innovative country in the beauty and skin care industry, known for its advanced technology and effective product formulations. This research aims to determine the influence of Country of Origin on the decision to purschase Cosrx skincare, the influence of brand image on the decision to purchase Cosrx skincare. and the influence of product quality on the decision to purchase Cosrx skincare. The research method used is quantitative research. The sample in this study used the Likert formula and the results were found to be 90 respondents. The Purposive Sampling method was used for sampling. The data analysis approach uses the PLS (Partial Least Square) program. Based on the research results, country of origin, brand image and product quality all have a positive and significant influence on consumer purchasing decisions for Cosrx skincare
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | luqy aizza tf | ||||||||
| Date Deposited: | 22 Jul 2024 03:27 | ||||||||
| Last Modified: | 22 Jul 2024 03:27 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26822 |
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